<aside>
Oh hey! This is where you’ll set your launch goals with actual intention, instead of planning in the dark. Here’s what to do:
Set your financial Good, Better, Best goals.
Work out your pricing if you haven’t already
Calculate how many sales you’ll need to reach your financial goals
Estimate your conversion rate. You can use your conversion rate from a previous launch, OR if you don’t know, I usually like to use an average estimate of 5%.
Add your sales goal and your conversion rate into the table, and it will tell you your LEADS goal. </aside>


The group program that will have your next (or first) launch feeling like your most confident, creative, sales-generating era yet.
Six months of support and strategy where you’ll grow your audience, build irresistible hype, and sell out your offers - while creating a repeatable launch system that gets easier every time.
©️ Rachel Emma Waring 2026