<aside>

Oh hey! This is where you’ll set your launch goals with actual intention, instead of planning in the dark. Here’s what to do:

  1. Set your financial Good, Better, Best goals.

  2. Work out your pricing if you haven’t already

  3. Calculate how many sales you’ll need to reach your financial goals

  4. Estimate your conversion rate. You can use your conversion rate from a previous launch, OR if you don’t know, I usually like to use an average estimate of 5%.

  5. Add your sales goal and your conversion rate into the table, and it will tell you your LEADS goal. </aside>

LAUNCH GOALS IN NUMBERS:

Financial Targets:

GOOD: £10k

BETTER: £15k

BEST: £20k

Sales Targets:

GOOD: 20

BETTER: 30

BEST: 40

Leads Targets:

GOOD: 400

BETTER: 600

BEST: 800

QUICK PRICE CALCULATOR

QUICK LEADS TARGET CALCULATOR


Are you looking at these numbers like “😳 how will I get that many people though?”

This is exactly what Luminous Launching is built for.

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Launch Like a Creator.

Sell Better than Ever.

Plan, grow and sell out your offer, not just in your next launch, but every launch after.

The group program that will have your next (or first) launch feeling like your most confident, creative, sales-generating era yet.

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Doors are open SOON, you’re on the list. Keep an eye on your inbox for a special bonus offer coming your way.


©️ Rachel Emma Waring 2026