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Welcome to your launch navigation system

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TECH STACK:

💸 👀 ⬇️

📱👀⬇️

✏️👀⬇️

🕵️‍♀️ 👀⬇️

THE LAUNCH MAP:

📍 PHASE 1: Before You Announce Anything (8 weeks to go)

📍 PHASE 2: The Build-Up (6 weeks to go)

📍 PHASE 3: The Pre-Launch (4 weeks to go)

📍 PHASE 4: Cart Open (typically 5–10 days)

📍 PHASE 5: Cart Close (final 48 hrs)

📍 PHASE 6: Post-Launch Glow

OTHER FREE RESOURCES:

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PLAYLIST:

https://open.spotify.com/playlist/7rwokvf8cJNNmxamt6XGIl?si=8z18jSVRRWeTRdoEp1QapA

ENERGY CHECK:

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🌧️ Low Energy Day?

Just post one sentence, mentioning your offer. Little and often still makes a difference!

⚡ High Energy Day?

Turn on the camera. Share your face. Go live or voice note your thoughts. Let your audience see your creative energy!

☁️ Cloudy Brain Day?

Don’t overthink. Reshare your best content or post a reminder of your waitlist.

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WHAT NEXT?

If you want to enrol more clients into your group offers with every launch, and do it with ease, creativity and good vibes, then you will LOVE Luminous Launching.

Luminous Launching helps growing online course creators, coaches, experts and service providers create a rinse-and-repeat launch strategy, that immerses and captivates their audience.

This group program will help you plan and execute your Luminous Launch within 90 days, and you can use the same process over and over again to shine the spotlight on your offers. Build a creative, repeatable launch strategy that totally immerses your audience in your world. You’ll build hype and turn up the spotlight on your offers, and turn your launch into a must-watch event people LOVE to buy from.

Check out Luminous Launching here.

I’m Rachel, and I’m obsessed with you hitting your sales goals.

FIND ME ON: INSTA | THREADS | WEBSITE

I’m also obsessed with Buffy the Vampire Slayer (an old faithful) and Romantacy fiction (a new discovery), but that’s for another time.

From over a decade of business ownership in what can definitely be described as a wiggly old career journey, I’ve learned a thing or two about selling online. Over the past few years, I’ve welcomed thousands of participants into my offers through the power of a creative launch and sales process.

Another thing I’m obsessed with? Creativity. As someone who trained in set design, started out in business as a wedding stylist, and then spent 5 years specialising in creative marketing: selling is genuinely where my creativity thrives the most. From creating frankly excessive launch welcome charts (aka full paper installations in my London flat), to nerding out on sales psychology, I love it all.